Cheap Traffic Sources For List Building
There is a hand full of cheap traffic sources for building a subscribers list. You should know that some of these traffic sources are not very good and will produce poor results. Others will work great for you and will allow you to expand your business extremely quickly.
It’s always smart to start out with a small test when testing out a new traffic source so that you don’t end up losing a lot of money with very little to show for it. Your test should be conducted using a separate new list, almost every autoresponder allows this. You then track all your mailings to that list and can usually get a good idea of how well it’s working after a few weeks if not sooner.
Another good idea is to test every aspect of your lead funnel. This means split test squeeze/opt in pages, one time offer pages, thank you pages, download pages and even mailings you send out. A loosing campaign can turn into a winning campaign by consistently testing. The good news is you can do this for free using Google’s website optimizer.
Now that you know that, we can get into some traffic sources you should look into for building your subscribers list. After using several cheap traffic sources I can tell you with confidence most of them are not worth the money.
A good traffic source once you have done some testing is pay per view traffic. This traffic works best if you use a squeeze page that is short and sweet. I typically use a nice headline, a sub-headline and a call to action and that’s it. Since most of these visitors don’t expect to see your web page and typically don’t want to spend a lot of time on it.
Another cheap traffic source is buying solo ads. These are mailings from other people who have email list sometimes they are called ezine ads. What you want to do before you purchase these types of ads is try and purchase it based on the amount of visitors you’ll get to your website. A typical price is $0.20 to $0.30 per visitor which may seem high but a large percentage of them will join your list if the list owner sends a targeted mailing.
Banner and text ads are another great way to build your subscriber list for a relatively low cost. You’ll need to find a quality and closely related traffic source. Focus on getting attention and targeted benefits related to your opt-in page in your ad and you’ll get targeted subscribers.
Facebook is a good way to build a subscriber list for a low cost, it’s best to send them to a fan page then ask them to join your list once they are a fan. You’ll also want to really find out what your leads demographic are by looking on sites like Quantcast.
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